Two-digit decrease among frozen convenience foods and ready-made meals

ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when it started contracting: by nearly 8 percent in 2007 and by 3 percent in 2008 (in terms of volume). As for value, the decrease only started last year, with sales falling by 4 percent. The period between October 2008 and September 2009 saw an 18-percent downturn in volume and a 14-percent fall in value. Frozen pizzas did best with a 15-percent decline in volume sales and an 11-percent fall in value. Consumer scope was down among frozen pizzas the most, falling 17 percent to hit a 13-percent level. Frozen meat products remained quite stable, decreasing by a mere 1 percent.