Coke gives US$2m in Recyclebank

By: trademagazin Date: 2007. 10. 11. 00:00

The investment is part of a larger relationship with RecycleBank to increase curbside recycling rates in the US.

RecycleBank motivates households and communities to recycle
by financially rewarding each household for the amount they've recycled.
RecycleBank's proprietary technology measures the amount of material recycled
and then converts the amount into RecycleBank Points that can be used at
hundreds of local and national reward partners.

 

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