Coop Italia Freezes Prices Of Packaged Goods For Two Months

Coop Italia has announced plans to freeze the prices of all packaged goods for two months, effective immediately.

The initiative, which runs until 31 May, will include both private-label products as well as manufacturer’s brands.

According to Coop Italia, it is a preventive measure to help members of the cooperative and consumers and protect Italian producers and breeders during the crisis.

Coop Italia aims to focus on suppliers as well as consumers by guaranteeing price stability and adequate remuneration for different players in the supply chain.

ESM