The Conscious Purchasing System is under development

The Laurel Számítástechnikai Kft. won EU support to expand its Laura cash register system; to establish the conscious consumer behavior incentive system in Hungary. The company won more than 77 million HUF, that is 35 percent of the amount required for the investment.

The Laurel Számítástechnikai Kft. won more than 77 million HUF for the further development of the Laura cash register system that can lead to the establishment of an integrated statistical and marketing information system in Hungary.

Technologically, the Laura and the Conscious Purchasing System allow data exchange through the interfaces of the cash registers, between the cash register and the individual product databases and between the marketing information center.