The Conscious Purchasing System is under development

A research and development project, which won EU structural funds can expand the marketing tools of the merchants, as well as it can develop the awareness of customers – told Árokszállási Erik, executive director of the Erba 96 Kft., that is belonging to the group of companies on the first day of the Laurel Retail Conference in Siófok.

The EU provides 35 percent, more than 77 million HUF support for the further development of the Laura POS system. With the system, an integrated statistical and marketing information system can be established in Hungary – Árokszállási Erik added.

The system provides information for the customers through the tudatosvasarlas.hu portal. The customers can follow their spendings here and can transform their consumer habits, to organize their purchases more cost effective and more environmentally conscious.