Wine marketing in late

After the non-transparent operation of the previous years, the major wine-marketing campaigns could not start in time even in the new organizational system.

The popular musician and TV personality, Hajós András measured wine and soda at an event held in Budapest on Friday, after this year's so-called wine and soda bus started its route. The campaign aimed to promote the Hungarian wines. According to winemakers, the campaign is late. The wine and soda bus should have visited the large festivals of the country, but most of them have already taken place, although the Sziget Festival is yet to come – reports Világgazdaság Online.