Fanta – Become a member of the Fanta Team!

McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this were posted on the microsite, where visitors could vote on them. Dancers with the highest number of votes were featured on the Fanta label and in a Fanta campaign. The programme was implemented in July-August 2010 on 4 of the countries popular beaches, in cooperation with a popular programme on a Hungarian music television channel. More than 310 videos were uploaded and 138,230 votes were cast.