Is Showrooming the nightmare of retailers?

The problem of Showrooming is estimated to value around USD 217 billion: trying and looking at products in a store and buying them somewhere else online at the best price is a great threat to shop owners. What is more, in the USA online retailers don’t have to pay the 6-percent VAT either. Many retail chains are fighting the problem by equipping their staff with tablets and encouraging instant price comparison – sometimes they even order the selected product for the customer from their own online store.