Retail chain ranking 2011: Tesco, CBA and Coop are the top three

Although the level of consumer confidence is strikingly low in Hungary (the lowest in the world: in the fourth quarter of 2012 it was 30 points when the global average was 89), food, household chemical and cosmetics retail volume sales dropped only slightly last year, in comparison with the previous year.

This relatively good performance is the result of hard work: the active approach of FMCG companies is reflected by the television ad spending ranking as last year Hungarian channels broadcasted 3.38 million commercials and from this 1.27 million were from FMCG manufacturers. As for the ranking of retail chains, Tesco held on to its number one position: after the HUF 666.5-billion performance last year, in the March 2011-February 2012 fiscal year Tesco’s turnover was HUF 705.2 billion. CBA came in second in the ranking with HUF 565 billion, followed by Coop with a HUF 510-billion performance. The former’s revenue increased, while the latter’s did not change from the previous year. Three companies changed their position in the ranking: Lidl, with a turnover of HUF 234.6 billion outperformed Auchan and climbed to the sixth spot. According to Nielsen’s estimation, Aldi overtook drogerie markt and with its HUF 69-billion turnover it is eleventh in the ranking. Rossmann is now thirteenth because it generated higher revenue than Match. Nielsen’s latest ShopperTrends survey revealed that in our region Hungarians are the biggest hypermarket-goers, together with Slovakians. In the four weeks before the survey participating Hungarians visited the units of 3.6 retail chains. Austrians, Slovakians and Czechs visited more and the Polish and the Romanians went to fewer stores. 39 percent of Hungarians go for a big shopping trip once a month – just like a year ago – and 31 of them do it weekly (last time this ratio was 29 percent).