Commercial toplist 2011: Tesco, CBA, Coop leading the list

In spite of the extremely low customer confidence, retail sales volume of food, household chemicals only saw a 1 percent decrease last year, compared to the previous year. The moderate rate of decline is primarily due to the efforts of the various companies.

Most of the decision-makers of the large businesses know their customers. They do their best to respond effectively to the changes. They use a wide range of arsenal of modern sales promotion. Among other things, an optimal selection of goods, a sophisticated pricing strategy, and attractive promotions are the major keys to success.

The rostrum was unchanged from the preceding year. Tesco had the biggest turnover: the company achieved 705.2 billion HUF in the 2011-2012 business year, after 666.5 billion HUF in 2010. The 565 billion HUF turnover of CBA shows growth, while the 510 HUF billion turnover of Coop reflects stagnation.

Nielsen created the list based partly on data provided by the retail companies and partly based on estimates. Spar is in fourth place with a turnover of HUF 381.3 billion, and is followed by Reál with a HUF 360 billion and Auchan with a HUF 224.8 billion turnover total.

There are three important changes on the list. Lidl is now in front of Auchan, landing at the sixth place. Aldi is not in front of drogerie markt, and lands at the eleventh place. Rossmann, on the other hand landed this year at the thirthteenth place, due to the fact that their sales volume turned out to be higher than that of Match.

The top list reflects the trend that consumers go shopping often, just like they did last year, with 39 percent of Hungarians getting their “major” shopping done once a month. However. they spend less on one occasion than before the crisis hit. The frequency of shopping grew significantly in the traditional small corner shops, supermarkets, bakeries and markets close to residences.

Here is the proper toplist, you can read more information in the new, 2012/5  issue of Trade magazin.