(HU) Kereskedelem kínaiul

Commerce in Chinese
When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I had imagined as a mysterious and exotic city. Hong Kong used to be one of the jewels of the British crown, but is now part of mainland China again. However, a border still exists between Hong Kong and China. This is the town of Shenzen, complete with barbed wire and checkpoints. International brands are abundant and prices are like in Europe. International FMCG brands are also present, but comparing them with their counterparts in other lands is not an easy task, as labels are in Chinese. Trade marketing is increasingly popular in China as well, with a great variety of in-store tools used. Small stores with one or two clerks co-exist with the large retail chains. Assortments are wide in stores. We can find whatever we might be looking for. There is also an enormous diversity of products sold by street vendors, from fresh fish and special fruits to fresh bakery products. The huge number of Starbucks cafes on both sides of the border is a sign of the progress in the HoReCa sector. Hong Kong has a clear vision of the future. The city also has a clear strategy with well identified tasks and persons in charge. Its leaders are not afraid to make decisions and govern the city with the public interest in mind. Citizens trust their leaders and follow their instructions in order to make their common dreams come true. I think I’ll advise my children and grandchildren to study Chinese, especially the mentality.