Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance brand awareness and prestige. Lauritzen Marketing Kft was contracted for the campaign, which included sampling, a prize game, providing feedback and measuring effectiveness. Teams of hosts and hostesses visited 52 location nation-wide, calling on people to participate in the “Call the Deer” prize game which was played in a phone booth fitted with antlers. The prize game was accompanied by a price promotion. A total of 34,000 young people participated and 5,600 gifts were given away, with HoReCa sales rising by 50 percent on average in the units which participated in the campaign.