Training programme from May

By: Trademagazin editor Date: 2025. 04. 28. 09:34

The Hungarian Confectioners’ Craft Union (MCI) has successfully applied for funding from the GINOP_PLUSZ-3.2.3 scheme, so its members will be able to participate in new, completely free training programmes in the next three years.

This article is available for reading in Trade magazin 2025/5.

MCI and its partner Easy Learning Hungary Kft. have developed training topics that can provide help to confectionery businesses in the increasingly digital world around them. The main topics of this year’s training are online marketing and brand building – including building an online presence, using social media, creating a website and online ordering system, the basics of brand identity development, increasing customer loyalty and effective communication techniques. A large number of people have signed up for the training, so two groups will start work in May and more than 30 applications can be accepted. Participants will attend the training in three sessions. Project leader and marketing consultant Zsuzsa Barnóczki will lead the courses in the first session, but other speakers will also join the training for the second and third sessions. //