iconising

By: trademagazin Date: 2011. 02. 08. 23:11

People’s attention span has become shorter in their stimulating environment. The sender of information only has a few seconds in which it must grab the consumers’ attention. Only those can be successful in this rush who can adapt themselves to the requirements of ’iconising’: all pieces of information must be put into an unequivocal visual environment by using spectacular and interesting means.

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