Trademagazin > News and articles > Market News > Can the FMCG market face the challenges of the digital age?
Can the FMCG market face the challenges of the digital age?
In February 2011 GfK Hungária published their study ‘Digital Consumer’, plus in August-September 2011 they did a joint online B2B survey with Trade magazin among business decision makers; 65 people answered, the majority of them are top-managers and 60 percent works in Budapest.
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