Compulsive awareness: the price is still the most important thing when buying, but it does not matter what we get for it

By: Trademagazin Date: 2023. 02. 02. 11:04

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We usually delve into the topic for weeks, and only after a long consideration do we decide to buy a higher-value technical item. In addition to price and functions, energy saving has become a more important criterion than ever, the role of services has increased in value, and almost every second person prefers to have their broken device repaired before buying a new product, according to recent representative research by MediaMarkt.

The uncertainty of recent years encourages us to adopt more conscious shopping habits – at least this is what MediaMarkt’s latest research suggests. Consumers must constantly adapt to the emerging market situation, as a result of which basic shopping habits have changed in recent years. This was also experienced by Hungary’s leading technical store chain, which is why, with the help of the Opinio Institute, it searched for the answer in a survey to find out how much the primary purchase criteria have changed, how conscious and prepared customers are to purchase a higher-value technical item, and the opinion of the Association of Conscious Buyers about the results. also asked him out.