obli/ance

By: trademagazin Date: 2011. 02. 08. 23:13

The smart buyer’s main aim is to find the supply with the best price/value ratio. For the sake of the best offer the consumer is willing to collect information and evaluate it before making a decision. A new phenomenon is that consumers expect their supplier to show the complete market supply and that is how they force competitors into alliances. Price comparison websites are increasingly popular.

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