Pampering special products

Dóra Domján
junior brand manager
Henkel Magyarország

In the hair dye category Henkel’s innovation this year is Schwarzkopf#PureColor. Dóra Domján, junior brand manager of Henkel Magyarország Kft. told our magazine that one of the most important consumer expectations in the hair segment – be it care or colouring – is moisturising. The new #PureColor is a lasting colorant in gel format, made with cactus and aloe vera components, utilising the Aquaxyl technology. In the facial and body care category Henkel is putting 3 new products on the market.

Katalin István
senior brand és trade marketing manager
Henkel Magyarország

Katalin István, senior brand and trade marketing manager (Body, Oral, Skincare & Fragrances) informed us that a growing proportion of consumers want natural, pure and environmentally conscious products – and they are willing to pay a higher price for these, too. Reacting to this demand, Henkel put authentic Swedish premium beauty care brand Barnängen on the market. Products recommended for bathing and body care contain the so-called Cold Cream. The company is present with the premium brand Diadermine in the facial care segment; this product was developed in France. April brings the debut of the Diadermine Age Supreme range, which utilises the Nobel Prize-winning technology Rejuvinol and targets consumers older than 45 years.

Eszter Sajtos
trade marketing manager
L’Oréal Magyarország

Eszter Sajtos, trade marketing manager of L’Oréal Magyarország Kft. informed us that their like-for-like facial care product sales grew by 11 percent in 2017. Face mask sales surged by a stunning 100 percent in value. L’Oreal Paris Clay instantly earned a 3.5-percent share in the segment after its launch. Tissue mask Garnier Tissue acquired a 3-percent market share (calculation: number of products sold) in the period of its introduction. This year’s biggest product launch from the company is the L’Oreal Paris Sugar Scrub line, 100-percent natural products which smell superb and are very efficient. In this category it is very important for consumers to have the chance to try products, so distributing product samples is key. The Garnier brand came out with 96-percent natural facial care range Botanical. Consumers with sensitive skin will be treated to the Mixa Hyalurogel and Anti Imperfection product lines this year.

Orsolya Szeles
marketing and product manager
Caola

Caola’s premium facial care range contains several special components. Orsolya Szeles, marketing and product manager of Caola Zrt. revealed to us that their innovation work follows the vegan direction. Multifunctionality has also become a fundamental expectation by now. Anti-aging Caola Skin Revival contains juventus water, the high mineral content of which is beneficial in nourishing the skin. Product components also include vitamins, bioflavonoids and algae extract, and products are free from paraben, silicone oil, petroleum and artificial colourings.

Annamária Marinova
brand manager
Presto-Pilot

Annamária Marinova, Dr. Organic brand manager of Presto-Pilot Kft. talked to us about their recently launched complex facial care system, Skin Clear. She revealed that the company’s active coal-based product line will come out in 2018 – it will consist of black face wash, face scrub, face mask, shampoo and conditioner, and black toothpaste. It is interesting that they also target men with this product range. Presto-Pilot also has a product line that utilises snail gel extract, which has perfect skin renewal characteristics.

Zsolt Kajtár
founder
Yamuna

Zsolt Kajtár, the founder of Yamuna Kft. spoke to our magazine about their cosmetic products, which are available in DM, Rossmann and Müller drugstores, plus in Tesco and Auchan hypermarkets. Product components include the instantly effective anti-aging rubixil and Easilianc. Their creams combine natural ingredients with modern technology, and Yamuna makes sure that no allergens end up in the cosmetics they make. It is very important to mention that they don’t use product ingredients developed with the help of animal testing. The company’s SLS-free, hand-made soaps are now also available to vegans. //