Nestle SA aims to increase growth from its central and eastern Europe (CEE) region

Currently, Nestle's CEE region only accounts for 5.6 billion Swiss francs of its European annual sales, but says the region has been growing underlying sales in double-digit percentages for a number of years.

 The Swiss group's CEE
region's share of its European sales at 14 percent is behind France
with 21 percent and Germany at 16 percent, but ahead of the UK and
Italy at 12 and 11 percent.
Over 70 percent of its CEE sales,
from nations such as Russia, Poland and Bulgaria are in two Nestle's
sectors — confectionery and coffee & beverages — with brands
such as KitKat, Lion, Nescafe and Nesquik.