Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs the Nielsen Retail Index. Overall carbonated soft drink retail turnover decreased by 3 percent in value and by 5 percent in volume, compared with the same period a year before. The annual market was in the value of HUF 55 billion. Coke was the most popular flavour (54 percent), followed by orange (15) and lemon (7). The market share of private label products was oscillating between 24 and 27 percent. Larger than 2-litre packaging units increased their value share, from 10 to 14 percent.