Keineken vs. Heineken

By: trademagazin Date: 2009. 09. 10. 00:00

Keineken brand means: Not Heineken. Keineken beer was launched by a Swiss brewery because they fed up that the local shops were flooded with the Dutch alcohol. Heineken is now trying to sue.

The judge of Obwalden Canton immediately foreclosed 1200 bottles of Keinekent and Keineken mugs, to scrutinize, if brand counterfeiting are really involved.
The Keineken campaign reflects on the last year's takeover of the Dutch beer giant, when Heineken acquired the Eichhof domestic-owned brewery – reports penzcentrum.hu.



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