Keep Your Mouth ‘Whopper Fresh’ With Burger King Toothpaste – Video of the day

Burger King, the reigning champion of fast food gimmickry, just deployed a new campaign this week for Whopper toothpaste, which, AdWeek notes, will allegedly be made available in French BK outposts and some pharmacies overseas.

The commercial for this new product, which may or may not be real, starts with a Ken-doll-esque dude explaining his dilemma: “To keep the Whopper’s taste in my mouth, I haven’t brushed my teeth in two weeks. It really works, but my wife dumped me.” That’s where Whopper toothpaste comes into play. A spokesperson in a white doctor’s coat explains: “From day one, the ultra-fresh advanced Whopper technology will help keep your breath Whopper fresh longer than ever, and you’ll notice the results immediately.” After the dude uses this product, his wife walks into their apartment and remarks: “It smells of Whopper in here — did you brush your teeth?”