Positive trends in grocery retail

FMCG retail sales amounted to more than HUF 1,000 billion in December 2014-July 2015. Values sales increased by 4 percent and volume sales grew by 3 percent. The 7-percent sales growth in both the carbonated soft drink and the mineral water categories greatly contributed to the positive trend, while fruit juice and ice tea sales increased by 10 and 9 percent, respectively. Sales concentration didn’t grow: stores bigger than 400m² realised 66 percent of sales, just like in the base period. Grocery retail sales augmented in all regions – informed Nielsen client service director Mónika Barta – in both value and volume. This growth was above the average level in Budapest and Pest County. Only value sales increased above the average in the southeast.