Pret launches monthly coffee subscription

Pret a Manger will offer a new coffee subscription service where customers can buy up to five coffees a day for £20 per month.  The new scheme aims to tempt back customers as the chain struggles to regain sales in its core city centre locations, which are still relatively deserted as many office workers continue to work from home.

Pret will launch its YourPret Barista monthly subscription service next week as part of a new digital strategy.  Through a combination of great value and ease of use, the scheme aims to make Pret the default choice for coffee, as services like Netflix have done with other subscription services.

IGD