German retailer Kaufland launches new hypermarket concept in Romania

German retailer Kaufland revamped its store on Soseaua Colentina in Bucharest and brought there a new concept of hypermarket that offers clients “a completely modernized shopping experience inspired by shopping malls.”

The revamping process increased and diversified the store’s offer, which now includes a Sushi Bar, a Fresh Bar and a Sandwich Bar, as well a self-service bar and new assortments of fresh products ready to serve. The store also has a new design, both indoor and outdoor, and a simplifying shopping route, the retailer said.

Moreover, automated recycling machines have also been installed in the hypermarket’s parking. People can use these self-service devices for three types of packaging, namely plastic bottles – PET (up to three liters), glass bottles and aluminum cans (up to one liter). Those who use these collection points get discount coupons that can be used in the store.

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