Ladybird discount stores, Real, Tesco, Lidl…

In the second quarter of 2010 51 percent of Polish consumers were of the opinion that their country’s economy was in a state of crisis – the European average was 76 percent. In the same period of 2011 the Polish were still more optimistic (66 percent) than the European average (68 percent). However, consumer confidence was declining in Poland too, the index changed from 88 points to 66. Consumers changed their spending habits: they try to use less household energy, buy cheaper food and fewer new clothes, in this order of importance. When asked where they spend the most money on food products, 13 percent named discount stores – a year earlier this proportion was only 8 percent – revealed the Nielsen ShopperTrends survey. At the same time it is still super- and hypermarkets where the Polish spend the most money on food. Biedronka, a Portuguese-owned discount chain is the leading food retailer in Poland (the name means ladybird in English). Real hypermarkets, Tesco, Kaufland, Lidl, Carrefour and Auchan follow in the ranking. Store choice priorities: ‘I can easily find what I am looking for’ is the most important for Polish shoppers, followed by a good price-value ratio, ‘I can easily find everything in the same store’ and ‘they always have what I want to buy’.