Asda Trials In-Store Pop-Up Charity Clothing Shop

UK retailer Asda has announced that it is testing an in-store charity clothing shop, Re-Loved, in its Milton Keynes store to encourage customers to reuse, repurpose or recycle their unwanted clothes.

Every year, around £140 million (€153.45 million) worth of clothes end up in landfills in the UK, data from the sustainability campaign group WRAP suggests.

The clothes collection in the pop-up shop comprises donated, second-hand garments from various brands, Asda said.

The pilot project, which commenced on 2 September, is scheduled to run for four weeks.

The proceeds from the sales in Re-Loved will be forwarded to Asda’s Tickled Pink campaign, which supports the charity Breast Cancer Care and Breast Cancer Now, the retailer said.

ESM