With a sword and a flute – Video of the day

Champagne bubbles are lively enough to celebrate and seize any moment. F. Scott Fitzgerald, who always dramatized over the power of the finest sparkling drink in the world, said that, 'too much of anything is bad, but too much champagne is just right.' Champagne in full flow is always found at big events. Without exception, this elixir always marks the pomp of an occasion and used to be served in French coronation ceremonies. Nowadays however, there is no need for such important events to open a bottle of champagne.

Now that we have left behind the ritual of spraying and sinking the champagne, just before its heady aroma and uncanny palate hit us in order to start glugging away, many of us have forgotten about the 'champagne protocol'. G.H.MUMM has saved the day however through its ‘protocol concept’ which is closely linked to the cultural traits of politeness, etiquette and manners. More specifically, it comprehends living the good life and knowing how to get the most from it.
The historic G.H.MUMM champagne house originally established in 1827 is still one of the world's top bubbly brands. In the year of 2005, G.H.MUMM became part of the French group, Pernod Ricard, the world’s co-leader in wines and spirits and its sales top over eight million bottles a year in 150 different countries.