Aldi to gift Christmas meals to low-income communities

By: Trademagazin editor Date: 2023. 11. 21. 09:52

Aldi is spreading festive cheer by donating Christmas lunches to low-income areas across the UK.

The grocery giant has teamed up with food redistributor Company Shop Group to provide free Christmas dinners at their social enterprise Community Shops in the run-up to the holidays.

Aldi first started working with Company Shop Group to manage excess stock earlier this year.

The initiative saw Aldi manage stock at its regional distribution centres, which are then sold at discounted prices to Community Shop members.

Over the festive period, its members can sign up for a three-course Christmas meal, with around 2,000 free places available.

Aldi UK national sustainability director Liz Fox said: “Our regional distribution centres work with Company Shop Group all year round, redistributing our surplus stock and donating food to provide affordable groceries for Community Shop members.

“This Christmas, we want to do something extra special to show our support, providing Christmas lunch donations to spread some festive joy among those who need it most.”

Community Shop executive chairman Gary Stott added: “We’re incredibly grateful for Aldi’s generosity. Many of our members will feel the impact of the cost-of-living crisis even more this Christmas and moments like this will help to spread some Christmas cheer and bring our communities together.”

Grocery Gazette