Spoonable snacking: Kraft Heinz launches vegetable and fruit-packed on-the-go smoothies

Tapping into better-for-you snacking trends, the Kraft Heinz Company has released a new range of “spoonable smoothies,” coined Fruitlove. The new launch combines the benefits of creamy yogurt and real fruits and vegetables and features a convenient green spoon that accompanies the smoothie bowl. The launch comes as snacking and on-the-go meals have become a part of daily life for consumers who increasingly demand healthy and convenient options.

The company markets each cup of Fruitlove as “packed with the goodness of three or more real fruits and vegetables.” Moreover, the smoothies provide a good source of protein and calcium and are an excellent source of vitamins A, B1, and B3.

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