Campaign to encourage the utilization of Széchenyi Rest Cards at the hotels
The Hungarian Association of Hotels and Restaurants (MSZÉSZ) and the Hungarian Tourism (MT) Ltd. launched a Széchenyi Rest Card communication campaign lasting linked to the campaigns of the MT.
The national marketing organization offers the tourism products and regions for four seasons.
Active and ecotourism is in the center of the communication during the spring season, while festivals and waterfront recreation in the summer, during the fall, wine and gastronomy is at the head of the messages. In November and December, the lovers of health tourism are invited to the tourism regions of the Northern Great Plain, Southern Great Plain and the Western Transdanubian region. (MTI)
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