Campaign for the consumption of the Hungarian melon

The Hungarian Melon Association and the FruitVeb with the support of the Agricultural Marketing Centre spends more than 20 million HUF, to stimulate the consumption of Hungarian melon domestically – told Mártonffy Béla FruitVeB president on Friday to MTI.

The specialist told that the promotional campaign started in the middle of July and expected to last until the end of August. During this time, in the stores of four big multinational chains – such as Tesco, Auchan, Metro and Cora, the customers can taste  the Hungarian melon more than 100 times on the weekends – reports MTI.