K-beauty – or the world of Korean beauty care
On August 6, 2020, in a dm store on the floor of the Arena Mall, the drugstore celebrated the launch of new Korean facial care products. The hostess of the evening, Takács Nóra, greeted the participants: Mr. Park Keewon, the director of KOTRA Budapest, and Kanyó Roland, the marketing and PR manager of dm Kft., both spoke at the opening ceremony. The atmosphere of the evening was provided by the K-pop DJ, as well as hostesses and facial care experts dressed in Korean folk costumes.
K-Beauty, the spread of Korean beauty care, began in the early 2000s, with a new, conscious facial care habit beginning with a new approach and trend. That’s when K-Beauty came to the fore, as only well-groomed and fresh facial skin can be the basis for natural beauty and perfect makeup.
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