Just Eat: On-demand shopping to grow as public prioritise convenience

According to research commissioned by the rapid delivery firm and PA Consulting that surveyed 4,000 European customers, the need for convenient food shopping is no longer just a trend, but an expectation.

One in four surveyed said they struggle to find the items they want in-store, while half said long checkout queues frustrate their shopping experience, and one in five experience sensory overload when shopping in-store.

Just Eat global head of grocery and retail Carlos Hernandez said that convenience will remain a priority, particularly for younger generations “who have come to expect cashless, immediate, hyper-personalised retail interactions, and products and experiences formulated specifically for them”.

The firm found that rapid delivery is becoming a reoccurring pattern for three quarters of people who have ordered on-demand groceries in the past, who believe it will become a part of their daily lives.

Two in three early adopters of on-demand delivery agreed that rapid grocery delivery has transformed their shopping, and in the UK, those who haven’t ordered before are more likely to opt to order groceries online over a meal kit.

Hernandez said that as a result, Just Eat has increased the number of retail sites listed on its UK app more than fourfold in just two years.

Grocery Gazette