Next year agricultural marketing will focus on raising domestic consumption

On 26 November the Dairy Interprofessional Organisation and Product Council and Hungarian Tourism Zrt. (MT) organised the dairy sector’s annual conference in Velence. Dr Péter Faragó, the CEO of MT told that in agricultural marketing 2016 will be the year of prompting higher domestic sales. Deputy CEO György Imre Lipcsey added that already in December they will be organising tasting sessions in the stores of those retail chains which are members of the Dairy Product Council. Television commercials and radio ads will call attention to the benefits of consuming Hungarian milk and dairy products. The ‘Milk Heart’ logo will be promoted online and in social media, and children will be targeted with various programmes in schools. There will be HUF 420 million available for milk and dairy product marketing in 2016.