Future Store at Foodapest

Trade magazin and Trade Marketing Club cooperated to build a 150-m² store at 211/C in Pavilion ‘A’ where futuristic retail, technology and marketing communication solutions are introduced for the first time in Hungary.

Magyar Telekom’s M Factory was the main partner in creating this store. At the entrance there was a Bluetooth totem and 3D monitors were installed as well. M Factory also set up displays with mobile codes, through which product information or coupons can be sent to customers’ mobiles. Szintézis Zrt. contributed to the store’s services with self-service cash registers and electronic shelf labels. Bizerba came with intelligent scales and Wanzl provided modern exite gates, shop in shop displays. Megaholz was present with modern designer shelves Mobilia-Artica extremly tall electronic displays, while Odin displayed its intelligent shelves that use RFID technology. POS innovative solution partners were Célcsoportmédia, STI and MacTac with Nortek companies.