Auchan’s own branded food products to come

This year, Auchan introduces nearly 400 new own branded mainly Hungarian products in the food sector.

The company this year, introduces nearly 400 new products in the food sector, and plans the introduction of equal number of product next year. The current enlargement is due to the experiences of the previous years: the products introduced in the past have become the backbone of the new own branded products, and have already achieved significant market share. Nearly 80 percent of the suppliers of the own branded products are Hungarian companies – reports Világgazdaság Online.