Lounge Group’s “SneakPeek” activity is coming

By: Trademagazin Date: 2023. 11. 03. 11:03

If you don’t know why this special “shoe expo” is such a big number, then you most likely do not belong to the target audience, but it doesn’t hurt to know about it.

After Milan, London, Amsterdam, Zurich and Cologne, Sneakerness is coming to Budapest in November 2023, brought by Trunk Tamás Dablty to Hungarian sneaker fans. The festival is apparently about high-value shoes, but this is not necessarily the case, as vintage or limited-edition sneakers are also part of the streetwear culture, so they will also be visible and available for purchase at the festival.

Everything is understandable so far. There is a European sneaker festival that is already attracting huge crowds in several countries, and the huge interest can already be seen from the sale of pre-purchased tickets. But how is the Hungarian advertising agency Lounge Group connected to the event? In all aspects, creativity is the answer.