Trademagazin > News and articles > Market News > Easily spreading online content is the key to loyalty building
Easily spreading online content is the key to loyalty building
In the digital age shoppers participate in retailers’ loyalty programmes not if they get coupons, but they do so if they get related content that is exciting and fun – reports Forbes magazine. In the past television programmes increased television set sales, while now it is the internet that ‘sells’ digital content and downloads. This change in media consumption creates an opportunity for retailers to produce their own content, through which they can make customers more loyal, e.g. Amazon made a Golden Globe winner series, ‘Transparent’.
Related news
More related news >
Related news
Chicken is getting more expensive, eggs are getting more expensive – this is what awaits Hungarian consumers now
A significant price increase has taken place on the domestic…
Read more >2025 brought an unpredictable season to the stone fruit market
The 2025 stone fruit season is characterised by contrasting trends…
Read more >#MatchaTok is taking over: Japanese green tea powder has become the new favorite on social media
The #MatchaTok trend that started on TikTok has taken the…
Read more >