Large packaging units debuted well

The Nielsen Retail Index revealed that butter’s value and volume sales both grew by 4 percent in December 2009-July 2010, in comparison with the same period one year earlier. Sales in the period approached HUF 8 billion; classic butter’s share was 60 percent from this, spreads represented 40 percent. In volume Nielsen registered 5,500 tons, from which shares were even. Private labels’ share was large among butters, 47 percent in value (down 1 percentage point). As for packaging units, the 250-g version appeared recently and acquired a 6-percent market hare in just eight months – the 100-250 g segment fell from 65 to 58 percent. Examining spreads alone, we can see that the new segment of packaging units above 250 g carved out 16 percent from both value and volume sales; the 100-250 g segment’s market share was 84 percent.