Lego withstands the crisis
Lego is expanding in Asia; the precise location of the manufacturing base is not yet known. According to the Danish company's general manager responsible for Europe, Malaysia, Indonesia, Thailand and China can also be considered – the Welt am Sonntag writes.
Dirk Engehausen announced that Lego does not feel the crisis. For examle in Spain, the company’s sales increased by 10 percent, while the Spanish toy market shrank by the same extent. The company estimates that last year turnover increased by 20 percent, rising to 3 billion euros.
Currently, the main market of Lego and also its manufacturing center is Europe. Only 10 percent of the turnover is realized in Asia, but the company would increase this proportion – tozsdeforum.hu, writes after Welt am Sonntag.
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