Better, smarter! – ALDI urges conscious purchasing with a new slogan and new image

Aldi has new slogans in communication and in image in the the spirit of ALDI Housewives “smartshopper” advantages promotion. ALDI’s consistent and unique communication helps consumers in conscious and smart purchasing.

The ALDI Magyarország Élelmiszer Bt. this year once again expanded its marketing communications activities with new elements in Hungary. In 2013, the three ALDI Housewives will represent the ALDI supermarket chain in television spots commercials, billboards and magazine columns number. The housewives were chosen by the customers among 1,500 candidates. In parallel, the ALDI renewed its image this May and strenghtens its presence in Hungary with a new slogan and communication elements.