Jiro is telling a tale – Video of the day

By: Trade Horeca Date: 2013. 03. 19. 10:20

Jiro Ono is an octogenarian who works out of a tiny kitchen in the basement of a Tokyo office building. He also happens to be a culinary superstar. Lucy Craft paid a visit to the sushi master and his son, also a chef, and has this report:

In Japan, there are about 30,000 sushi shops, but there's no one quite like sushi phenomenon Jiro Ono.

Still pressing rice and fish every day at the age of 87, Jiro has helped transform what was once a street food snack into gourmet cuisine.

A Michelin three-star chef, Jiro was Immortalized in a recent documentary, “Jiro Dreams of Sushi.” The aging artisan draws a steady stream of besotted admirers from the U.S. and around the world, despite prices that start at almost $400 a person.

At his side is the elder of his two sons, Yoshikazu. Like the crown prince to a long-lived king, the 50-year-old heir patiently bides his time, waiting to take the reins from a living legend.

“From society's point of view, my father is way up here, up above the clouds,” said Yoshikazu. “But slowly, I'm reaching his level. I'm not just riding his coat tails.”

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