H&M’s quarterly profit increased significantly

By: Trademagazin Date: 2026. 03. 26. 10:20

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Profit of Sweden’s Hennes & Mauritz AB (H&M), Europe’s second-largest fashion retailer, jumped while revenue fell in the fiscal first quarter ended at the end of February, the company said on its website.

H&M reported on Thursday that its after-tax profit rose 22.7 percent to 724 million Swedish kronor ($77.3 million, 1 kronor = 35.79 forints) from 590 million kronor a year earlier. Revenue, however, fell 10 percent to 49.61 billion crowns from 55.33 billion crowns a year earlier.

Analysts had expected a smaller profit of 647 million crowns for the quarter, but a larger revenue of 50.54 billion crowns.

Revenues fell in all regions, with Northern Europe down 3 percent, Eastern and Southern Europe down 7 percent, Western Europe down 8 percent, North and South America down 15 percent, and Asia, Africa, and the Pacific region down 18 percent.