Promotion leaflets’ influence is considerable

Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in unaddressed promotion leaflets was worth HUF 7.4 billion, which grew to nearly HUF 10 billion in 2008. Research results indicate that promotion leaflets significantly influence consumers in where and when to buy, especially when it comes to the big monthly shopping trip. Shoppers’ attitude to these leaflets is positive, most of them find them useful and informative, but they are also aware of their power of influence. Promotional leaflets’ lifespan is short, which makes consumers think that too much paper is wasted to produce them. To offset this feeling of guilt they place them in selective waste collection bins.