Significant Hungarian involvement in international advertising self-regulation

EASA represents the advertising self-regulatory organizations of the twenty-eight European countries, but also has professional organizations representing all three areas of the advertising industry (advertisers, agencies and media sites) among its members. Thanks to the broad membership, the joint action of the industry is ensured in matters concerning the advertising industry and the self-regulation of advertising. The team of self-regulatory organizations is extremely cohesive, the sharing of knowledge – e.g. influencer marketing, the ethical use of AI or the topic of green claims – significantly contribute to the further development of organizations. It is no coincidence that the legislators take the advertising self-regulation system built by credible, strong self-regulatory organizations seriously, and more and more legislation cooperates with them, for example in the framework of “co-regulation”.

The president always comes from a self-regulatory organization of a country. The head of ASAI, Irish Orla Towney, replaces the director of Spanish AUTOCONTROL. Zsolt Gerendi represents the Hungarian self-regulatory organization (ÖRT) as vice-president, Tamara Daltroff also represents the European Association of Communication Agencies (EACA) as vice-president, and Conor Murraya, the treasurer, represents the European Group of Television Advertisers (EGTA).In his welcome speech, the new president highlights the strengthening of advertising’s trust in consumers through ethical advertising practices, changes in the digital advertising world, effective cooperation with legislators and representatives of the advertising profession, and the development of the digital operation of self-regulating advertising organizations as his main tasks.