The activities of Żabka Group have a significant impact on the development of the Polish economy

By: Trademagazin editor Date: 2024. 05. 21. 09:12

The recently published Responsibility Report, “Conveniently and Responsibly”, shows that the total amount of added value generated by the Group and its collaborating franchisees reached PLN 9.1 billion in 2023, 30% more than in 2022. The report is published for the sixth time and summarises the implementation of Żabka Group’s Responsibility Strategy (ESG) during 2023.

“Thanks to the dynamic growth and innovation of Żabka Group, we can have a positive impact on the Polish economy. This translates, among other things, into creating favourable conditions for the development of entrepreneurship, increasing the number of jobs we provide, which currently stand at more than 63,000, and making a difference in the shopping experience of the over 3 million customers who visit our more than 10,000 stores across Poland every day. The actions we took in 2023 have been recognised for the second consecutive year in the prestigious EcoVadis rating, and today we are ranked among the 1% of companies worldwide that best integrate ESG factors into their strategies and operations”,

says Tomasz Blicharski, EVP of the Management Board, Chief Strategy & Development Officer of Żabka Group.

The 2023 Responsibility Report

The “Conveniently and Responsibly” Report is the sixth Responsibility Report prepared by Żabka Group. The publication was prepared in line with the latest non-financial reporting standards of the Global Reporting Initiative (GRI Standards) and the Sustainability Accounting Standards Board (SASB).

“In line with our strategic approach to social and environmental responsibility, we integrate ESG aspects into all relevant Group plans and activities. Achieving the objectives set in this area requires proper management, commitment, time and resources and, above all, teamwork”,

says Rafal Rudzki, ESG Director at Żabka Group.

Annual Highlights

In 2023, Żabka launched the ‘Porcja DobreGo!‘ campaign to help customers make better nutritional choices, which resulted in an 85% increase in sales of private-label products with NutriScore A and B labels.

The company implemented measures to improve animal welfare and promote the sustainable sourcing of private-label products, including the removal of caged eggs from the ingredients of private-label products.

The branded products available at Żabka stores, meanwhile, offer only certified palm oil.

Żabka opened more than 1,000 stores during the year and introduced two new formats: Żabka Drive and Żabka Non Stop.

The retailer offers its franchisees a fully equipped shop and training, as well as solutions such as the OptiPlan programme and the Cyberstore app to support store management.

The company’s franchisee NPS satisfaction scores increased by as much as 10 points during the year, with 44% of franchisees rating their collaboration with the chain at nine or 10 on a scale of 10 in the December 2023 satisfaction survey ESM: European Supermarket Magazine reports.