A significant turnover increase at award-winning products

In April 2012, based on the votes of consumers, products in 17 categories could receive the Product of the Year recognition.

The GfK market research company’s Household Panel Survey compared the period between April 2012 with March 2013 with the previous comparable period. The survey shows that the sales volume of the brands with the Product of the Year recognition increased by 30 percent, while their buyer range increased by over 10 percent.