Unilever Launches Ice Cream Business in Romania

Company has agreed to acquire the iconic Romanian ice cream brand Napoca, and will sell Magnum and Carte d'Or, throughout the country.

In addition to Magnum and Carte d'Or,
the product portfolio will include Cornetto, Vienetta and Big Milk as
well as Napoca brands, once the acquisition is completed. Unilever
will market its ice cream products under the Algida name, the
trademark used in Italy, the country which many Europeans regard as
the home of top quality ice cream. Unilever has already been in talks
with a number of retailers, and plans to begin deliveries in March.