Ice water on your head!

The ALS Ice Bucket Challenge has been spreading fast on the internet. People dump ice water on their heads to call attention to this fatal disease and urge people to make donations. If somebody is challenged, they have 24 hours to stand the ice water test, make a video of it and challenge 3 people to do the same. Obviously, the whole thing only makes sense if they also give money at asla.org. On 22 August POPAI’s Chicago team did the challenge, led by POPAI Global president Richard Winter.